Is Pablo snus?
No. Snus is a moist tobacco product from Sweden and it cannot legally be sold in the UK. Pablo is a tobacco-free nicotine pouch: plant fibre, nicotine, flavouring and sweetener in a white sachet. UK shoppers still search for pablo snus because pouches are used in the same way.
That is why the same cans appear online as pablo snus, Pablo nicotine pouches or simply pablos. The product is identical either way and contains no tobacco leaf. Pablo is produced by N.G.P Tobacco ApS in Aalborg, Denmark, the same maker as Killa. If the naming is confusing, our guide to what snus is explains where the word comes from.
Pablo strengths
Pablo runs four lines, and the numbers on the cans are not all measured the same way. Silver Edition and Gold Edition print milligrams per pouch. The 30 and 50 cans print milligrams per gram, a concentration, so the amount in each pouch is lower than the figure on the lid.
| Pablo line | Number on the can | Nicotine per pouch | Our band | Shop the band |
|---|---|---|---|---|
| Silver Edition | 10mg per pouch | About 10mg (Pablo's own figure is 10.15mg) | Medium | Medium strength |
| Gold Edition | 17mg per pouch | 17mg | Strong | Strong |
| Pablo 30 (Ice Cold, X Ice Cold, Red) | 30 mg/g | About 24mg | Extra Strong | Extra strong |
| Pablo 50 (Frosted Mint, Mango Ice and the rest) | 50 mg/g | About 30mg | Extra Strong | Extra strong |
The 30 and 50 cans hold 20 slim pouches. A 50 can works out at roughly 30mg per pouch and a 30 can at roughly 24mg, because the two lines use different pouch weights. Those are approximations from the printed concentration rather than a figure Pablo prints per pouch, so treat the number on the can as the reference and check it before you buy. Nicotine is highly addictive, and the 30 and 50 cans sit well above the strengths most brands print.
Pablo flavours
Pablo covers mint, fruit, berry, tropical and sweet profiles, and most flavours appear in more than one strength line. Mint runs from the cold mints in Silver up to the heavily cooled 50 cans. The fruit side is the widest part of the range.
Mint and ice
Silver gives you the gentler end with Cold Mint, Peppermint and Spearmint at 10mg. Gold steps up with White Mint and Frosted Ice at 17mg, and the strongest cooling comes from Frosted Mint 50mg, Green Mint and Ice Cold. More cooling cans sit in mint nicotine pouches.
Fruit and berry
Pear and Kiwi run through Silver, Gold and the 50 line. Berry is covered by Blue Raspberry, Dark Cherry, Grape Ice and Blueberry Peach Ice. Browse more in fruit and berry nicotine pouches.
Tropical and sweet
Mango Ice, Banana Ice, Pineapple and Tropical Punch cover the tropical side. Sweeter cans include Bubblegum and Strawberry Cheesecake.
Several flavours run across more than one line, so you can hold a taste and change the strength. Kiwi appears in Silver, Gold and the 50 cans; Grape Ice appears in all three; Blue Raspberry is in both Silver and Gold. That overlap is the easiest way to move up or down a band without changing what the can tastes like.
How to use them
Take one pouch, place it under your top lip against the gum and leave it there. Do not chew it and do not swallow it. Most people keep a pouch in for 20 to 60 minutes, then put the used pouch in the lid compartment and throw it away with household waste.
- Use one pouch at a time.
- Settle it flat against the gum. A tingle in the first few minutes is normal, and it is stronger on the 30 and 50 cans.
- Leave it in for as long as the flavour lasts, up to about an hour.
- Remove it and bin it. Do not reuse a pouch.
If Pablo is your first pouch brand, Silver Edition is the lowest figure Pablo prints. Our guides on how to use nicotine pouches and nicotine pouch side effects cover what to expect.
Pablo vs other brands we stock
The table below sets Pablo's lines against the other brands on this site, by nicotine per pouch and by price per can. It is a comparison of printed figures and prices only. Which flavour or format suits you is a separate question, and the brand pages carry the detail.
| Brand and line | Nicotine per pouch | Price per can |
|---|---|---|
| Pablo Silver Edition | About 10mg | £3.49 |
| Pablo Gold Edition | 17mg | £3.49 |
| Pablo 30 and 50 lines | About 24mg and 30mg | £3.49 |
| Killa | About 13.2mg (16.5 mg/g on the can) | £3.49 |
| Cuba White, Ninja, Black | 10.4mg, 15.6mg and 43mg | £4.99 |
| Iceberg Medium and standard | 12mg and about 30mg | £3.99 |
| VELO | 4mg to 17mg | £4.49 |
Buying Pablo from Snus and Go
Every Pablo can on this page is £3.49, whichever line it comes from. We deliver to UK addresses only: Royal Mail Tracked 48 is £2.99 and free on orders of £35 or more, and Royal Mail Tracked 24 is £3.99. The full Pablo range sits on this page, and the rest of the shop is under nicotine pouches.
Nicotine pouches contain nicotine, which is a highly addictive substance. For adults aged 18 and over only.